Amazon PPC Budget Planner Guide
Running Amazon Sponsored Ads without a budget plan is like driving without a map. Here is how to plan, launch, and optimize your PPC campaigns for maximum ROAS.
Understanding PPC Metrics
| Metric | Formula | Healthy Range |
|---|
| ACoS | Ad Spend / Revenue ✕ 100 | 20-30% |
| ROAS | Revenue / Ad Spend | 3-5x |
| CTR | Clicks / Impressions ✕ 100 | 0.3-1.0% |
| CVR | Orders / Clicks ✕ 100 | 8-15% |
| CPC | Ad Spend / Clicks | $0.50-$2.00 |
Budget Planning Steps
- Daily Budget: Calculate based on 30-day runway. For a $1,000/month total budget, daily = $33.
- Campaign Split: 70% to Sponsored Products, 20% Sponsored Brands, 10% Sponsored Display.
- Bid Strategy: Start with dynamic bids (down only) for 14 days, then optimize.
- Match Types: 70% Exact, 20% Phrase, 10% Broad for new campaigns.
- Seasonal Adjustment: Increase budget 50-100% during Prime Day, Black Friday, Q4.
Pro Tip: Never lower bids on winning keywords. Instead, increase bids gradually on converting terms while adding negative keywords to filter waste.
Open PPC Budget Calculator →
📊 数据说明 / Data Sources
数据来源：亚马逊广告（Amazon Advertising）官方文档、Sponsored Products 竞价分析。
参考链接：
• 亚马逊Sponsored Products
免责声明：PPC效果受多种因素影响，本分析仅供参考。