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What Is SellerBoard?
SellerBoard is an Amazon profit analytics dashboard. Connect it to Seller Central and it calculates your true net profit per SKU in near real time, accounting for more than 100 Amazon fee types: FBA fulfillment fees, referral fees, storage, ad spend, COGS, returns and more. Around that core it bundles an inventory planner with reorder recommendations, a reimbursement helper for lost or damaged FBA inventory, listing/fee/stock/Buy Box alerts, and metered follow-up review-request campaigns.
What SellerBoard deliberately does not do is product research. There is no product database, no reverse ASIN lookup, no keyword discovery. It watches the business you already have; it will not help you find the next one.
SellerBoard Pricing 2026
SellerBoard prices by order volume rather than by feature gating — every plan sees the full feature set:
- Standard — $19/month ($179/year, about $15/month effective): up to 3,000 orders/month, 150 follow-up emails/month
- Professional — $29/month ($279/year): up to 6,000 orders/month, 6,000 follow-ups
- Business — $39/month ($369/year): up to 15,000 orders/month, extra accounts and users
- Enterprise — $79/month ($759/year): up to 50,000 orders/month, automated reports
Every plan starts with a one-month free trial, no credit card required, and you can cancel anytime. EU prices are net of VAT. Verify current rates on SellerBoard's official pricing page before buying.
SellerBoard vs Helium 10: Key Differences
These two tools overlap far less than their marketing suggests. Helium 10 is built for the before — finding products, validating keywords, building listings, automating PPC. SellerBoard is built for the after — knowing whether the products you launched are actually making money, and catching fee hikes, stockouts and lost inventory before they eat your margin.
SellerBoard vs Helium 10 at a Glance (2026)
| Feature | SellerBoard | Helium 10 |
|---|---|---|
| Entry price | $19/month Standard ($179/year ≈ $15/month) | Free plan available; Platinum $129/month ($99/month billed annually) |
| Free option | One-month free trial on every plan (no credit card) | Free plan with limited daily Cerebro searches and X-Ray lookups |
| Core job | True net profit per SKU, 100+ fee types tracked | Product research, keywords, listing builder, PPC automation |
| Product research | None | Industry benchmark (Cerebro, Magnet, Black Box) |
| Profit analytics | Real-time P&L, reimbursement recovery, inventory planner | Profits dashboard included, less granular fee tracking |
| Best for | Live FBA sellers who need accurate margin numbers cheaply | Sellers still researching products or scaling PPC |
Bottom line: if your products are already selling and you cannot say precisely what margin each SKU leaves after Amazon's cut, SellerBoard fixes that for $19/month — roughly one-seventh of Helium 10 Platinum. If you are still hunting for a product to launch, SellerBoard has nothing for you and Helium 10 (or its free alternatives) is the right spend. Whatever a research tool tells you, validate it against real costs — the free FBA fee calculator on ylishi.tools shows what margin is actually left after Amazon's cut.
Who Should Use SellerBoard?
SellerBoard fits sellers with live sales who want one low-cost home for profit tracking, stock alerts and reimbursement recovery. It is unusually good value at the Standard tier, and the free month makes it close to a zero-risk test. It is the wrong purchase if you have not launched yet, and it will not replace a research suite — pair it with free Seller Central data or a research tool instead. If you already pay for Helium 10 Diamond or Elite, check whether its included Profits dashboard covers your needs before adding another subscription.
Free Alternatives to SellerBoard
Before paying for any profit dashboard, know what you can get for $0. Seller Central's own reports cover transaction and fee detail, but bury the net-profit view under exports and spreadsheets. On ylishi.tools you can reproduce the core math for free: the FBA fee calculator and landed-cost calculator break down what Amazon takes per unit, and the profit calculator shows true margin per SKU including ad spend. They do not auto-sync with Seller Central — that is what SellerBoard's $19/month buys you — but for a catalog of a few SKUs they answer the same question.
Helium 10 in 2026: Trustpilot Rating and the Enterprise Pivot
Helium 10's reputation has taken a measurable hit in 2026. On Trustpilot, Helium 10 averages 2.1–2.7 out of 5 across its regional review domains (700+ reviews, roughly 38% one-star) as of September 2026, while the review widget on its own site shows 4.5/5 — a gap worth remembering when comparing review scores. The dominant complaints are not about research quality (Cerebro and Magnet remain industry benchmarks) but about commercial conduct: a 2026 price restructure that discontinued its low-cost Starter tier, features quietly moved from the $99 Platinum tier into Diamond (from ~$279/month), unexpected charges after cancellation, and refund refusals. Multiple long-term users report pop-ups demanding an upgrade to a higher tier to keep using features they had already paid for.
What this means in practice: if your core need is accurate profit tracking, SellerBoard delivers it from $19/month with a one-month free trial and no credit card, and its pricing gates order volume rather than features. If you run Adtomic PPC automation on Helium 10's Platinum plan, verify your feature set before auto-renewal — several 2026 capabilities now sit behind the Diamond paywall. Sources: Trustpilot (trustpilot.com/review/www.helium10.com), accessed September 2026.
Check Your True Margin Per SKU — Free
Free to use. No registration required. Updated for 2026 rates.
Free Amazon Profit Calculator →Verify current pricing: SellerBoard · Helium 10
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FAQ
Is SellerBoard better than Helium 10?
They solve different problems. SellerBoard is a profit analytics dashboard that tracks true net profit, reimbursements, inventory and PPC break-even from $19/month. Helium 10 is a research and keyword suite (Cerebro, Magnet, listing builders) from $129/month for Platinum. Sellers running live FBA businesses usually need SellerBoard's numbers; sellers still researching products need Helium 10.
What is the price of SellerBoard in 2026?
SellerBoard has four plans: Standard $19/month ($179/year, about $15/month effective) for 3,000 orders, Professional $29/month ($279/year), Business $39/month ($369/year) and Enterprise $79/month ($759/year). Every plan starts with a one-month free trial and no credit card is required. Verify current rates on SellerBoard's official pricing page.
Does SellerBoard do product research like Helium 10?
No. SellerBoard has no product research or keyword discovery tools — it monitors the profitability of products you already sell. For research you need a separate tool such as Helium 10, or free alternatives including Amazon Seller Central reports plus free calculators.
Can I try SellerBoard before buying?
Yes. SellerBoard offers a one-month free trial on every plan without requiring a credit card, and you can cancel anytime.
What are the key differences between SellerBoard and Helium 10?
SellerBoard focuses on profit analytics: real-time P&L across 100+ Amazon fee types, reimbursement recovery, inventory planning and PPC break-even ACoS, from $19/month. Helium 10 focuses on research and PPC automation: reverse ASIN lookup (Cerebro), keyword research (Magnet) and Adtomic PPC, with its cheapest paid tier (Platinum) at $129/month.
How much does SellerBoard cost compared to Helium 10?
SellerBoard starts at $19/month ($179/year, about $15/month effective), while Helium 10's cheapest paid tier (Platinum) is $129/month ($99/month billed annually) after the Starter plan was discontinued. If you need live profit tracking, SellerBoard costs roughly one-seventh of Helium 10 Platinum; if you need research, SellerBoard cannot replace Helium 10.
