Temu's explosive growth has every Amazon seller asking the same question: should I sell on Temu too? The short answer: it depends entirely on your product, margin, and appetite for platform risk. Here's the 2026 fee comparison every seller needs before deciding.
| Fee Type | Temu | Amazon |
|---|---|---|
| Referral fee | 0% (commission-free model) | 8-15% by category |
| Fulfillment | Temu-managed (supply model) or self-ship | FBA $3-20+/unit or FBM |
| Storage | No direct storage fee | $0.75-2.40/cubic ft monthly |
| Advertising | Emerging ad platform | PPC: $0.5-3+ per click |
| Payment processing | Included | ~2.9% + $0.30 |
| Program subscription | Free | $39.99/mo Professional |
At face value, Temu's zero-referral model looks like a margin dream. But the catch is price control — Temu's semi-managed model pushes sellers toward aggressive pricing, and the platform retains heavy control over promotions and discounts.
Fees are only half the story. The real question is: what do you actually keep per order? That's where a calculator beats guesswork. Enter your product cost, selling price, shipping and platform fees into our free tool and see your true net margin on both platforms side by side.
For a deeper dive, read our Temu Profit Calculator Guide covering the full semi-managed vs fully-managed breakdown.
Both platforms require US tax compliance for cross-border sellers. See our Temu Cross-Border Selling Guide for customs, VAT and logistics specifics.
For most sellers, the answer isn't either/or — it's both, with clear product separation. Use Amazon for branded, mid-to-high AOV products with Prime advantage, and use Temu for aggressive-volume low-cost SKUs. Run every candidate product through the calculator before committing inventory to either platform.
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