What is the difference between ACOS and TACOS in Amazon advertising?
ACOS (Advertising Cost of Sale) measures ad spend vs. ad sales. TACOS (Total ACOS) includes all sales, organic and paid. A healthy TACOS is 10-20%; if it exceeds 30%, your organic ranking may be weak.
Why is my Amazon ad not getting impressions?
Check if your keywords have low search volume, your bid is too low, or your product has low relevance score. Use Amazon Brand Analytics to find high-volume keywords, increase bids by 15-25%, and optimize your title and bullet points for keyword matching.
📊 Data Sources
Data sources: Amazon Advertising official documentation and Sponsored Products bid analysis.
