INTERACTIVE CHECKLIST
AI Product Image Compliance Checker
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Self-audit your Amazon product images. Covers the July 2026 synthetic-performer tagging rule, standard image requirements, and AI-specific risks.
🚨
NEW: Effective July 23, 2026 — AI-Generated People Must Be Tagged
Any product image, A+ asset, or video containing photorealistic AI-generated people MUST have "contains-synthetic-performer" in the file's XMP dc:subject metadata field. Not a checkbox. Not a watermark. File-level metadata. Un-tagged assets will be blocked at upload.
Legal basis: NY SB 8420-A (Jun 9) + EU AI Act (Aug 2) + FTC AI enforcement (up to $53,088/violation)
📷 Standard Image Requirements
6 items
Main image: pure white background (RGB 255,255,255)
Product fills ≥85% of frame, no extra props
Resolution ≥500px longest side (1600px+ recommended)
Format: JPG, PNG, GIF, or WEBP
No watermarks, logos, promo text, or borders
Image accurately represents the product (color/size/material)
🤖 AI-Specific Requirements (2026 New Rules)
5 items
AI photorealistic people present → "contains-synthetic-performer" in XMP metadata
Tag in dc:subject field (Windows: Tags tab / Mac: Keywords), NOT the Subject field
A+ Content, Brand Story, Store images, and videos also tagged if applicable
AI used only for retouching/background removal/color (no AI people) → tagging not required
Legacy images (pre-July 23) reviewed retrospectively; re-upload tagged versions if needed
⚠️ AI Image Risk Hotspots
5 items
No accidentally-generated copyrighted patterns, logos, or text in AI backgrounds
AI image accurately reflects real product (color, texture, scale, function) — not misleading
AI model scale relative to product is realistic (wearing/holding/using proportions)
No AI-hallucinated fake features, buttons, or screen content
All images for same product are style-consistent — no jarring AI-generated discrepancies
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Pass: 0
Fail: 0
N/A: 0
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Unchecked: 16
Quick Reference: How to Tag Your Images
Windows
- Right-click → Properties → Details
- In "Tags" field:
contains-synthetic-performer - ⚠️ NOT the "Subject" field
- Save → Upload
macOS
- Preview → Tools → Show Inspector
- Keywords tab → Add:
contains-synthetic-performer - Save → Upload
Command Line
exiftool -XMP-dc:Subject+="contains-synthetic-performer" image.jpg- Verify:
exiftool -XMP-dc:Subject image.jpg
After images, don't forget to audit your listing copy and A+ Content too.
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