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What Is the Helium 10 Chrome Extension and Xray?
The Helium 10 Chrome extension is a powerful tool for Amazon sellers. It includes the Xray tool, which provides detailed product data directly on Amazon search pages, Best Seller pages, and product detail pages. With Xray, you can see estimated monthly revenue, review count, Best Seller Rank (BSR), and price for each product.
Xray also offers features like Related Keywords, Niche Insight, and Success Score. These help you identify high-potential products and long-tail keywords for your listings.
How to Install the Helium 10 Extension and Set Up Success Score
Step 1: Visit the Chrome Web Store and search for Helium 10. Install the extension.
Step 2: Open the extension and log in with your Helium 10 account.
Step 3: Navigate to the settings and configure your Success Score. You can set minimum revenue and review count thresholds to filter products.
Step 4: Once set, the top 10 products that meet your criteria will be displayed in the top right corner of the Xray panel.
How to Read Xray on an Amazon Search Page
When you open Xray on an Amazon search page, a table will pop up showing key metrics for each product. These include estimated monthly revenue, review count, BSR, and price.
Use the Niche Insight feature to get feedback on demand and competition for products that meet your Success Score. The Related Keywords section shows auto-complete suggestions and their search volume, along with historical trends.
These insights help you make informed decisions about which products to focus on for your Amazon store.
How to Filter and Shortlist Products with Xray
Xray allows you to filter results by price, estimated monthly revenue, and review count. You can also customize columns by dragging and dropping them to your preference.
Step 1: Select the ASINs of products you're interested in.
Step 2: Click the 'Run keyword search' button to import these ASINs into Cerebro for reverse ASIN keyword research.
This feature is especially useful for finding related keywords and understanding what customers are searching for.
Free Plan Limits and When to Upgrade
The free plan for Helium 10 Xray allows approximately 50 searches per month. Black Box free plan offers about 5 searches per month, and Magnet free plan allows around 2 searches per day.
Prices for Helium 10 plans are as follows: Starter $39/month (annual $29), Platinum $99/month (annual $79), Diamond $279/month (annual $229). Prices may have changed; check helium10.com for the latest.
Prices change frequently; check helium10.com for the latest.
Free Alternatives: Use ylishi.tools to Complete the Math
After identifying products with Helium 10 Xray, you can use free tools from ylishi.tools to calculate profit and costs.
Use the FBA Profit Calculator to determine landed cost and profit margins. The Amazon Keyword Tool helps with keyword research. You can also use FBA tools and the Tariff Calculator for import costs.
These tools are free and do not require a subscription. You can also cross-check your Xray estimates using Amazon Seller Central's search term reports for more accurate data.
Free Amazon Keyword Research
Free to use. No registration required. Updated for 2026 rates.
Free Amazon Keyword Research →