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Amazon · eBay · Walmart · Temu · TikTok Shop · Etsy · Shopify — by ylishi.tools
| Fee Category | Amazon | eBay | Walmart | Temu [3P] | TikTok Shop [3P] | Etsy | Shopify |
|---|---|---|---|---|---|---|---|
| Monthly Fee | $39.99 (Professional) | $0–$21.95 | $0 (no monthly fee) | $0 | $0 | $0 (+ $0.20/listing) | $39–$399/mo |
| Commission / Referral Fee | 8%–17% (category-dependent) | 3.25%–15% | 6%–20% | Up to 30% | 6% most categories / 5% jewelry | 6.5% + $0.25/payment | 0%–2% (Shopify Payments) |
| Fulfillment / Shipping | FBA: $3.45–$8.26+ (standard) | Seller-managed or Managed Delivery | WFS: $3.45–$6.50+ | Temu handles logistics | TikTok handles logistics | Seller-managed | Seller-managed (Shopify Fulfillment available) |
| Payment Processing | Included in referral fee | Included in final value fee | Included in referral fee | N/A (Temu pays seller) | Included in referral fee | $0.25 + 3% + $0.25 | 2.4%–2.9% + $0.30 |
| Return / Refund Fee | $0–$5/item (category-specific) | Return shipping: seller pays | Return shipping: seller pays | No return (low-price model) | Varies by policy | No refund on listing fee | Refund fee via Shopify Payments |
| Advertising Cost | PPC: $0.20–$3.00+/click | Promoted Listings: 2%–20% of sale | Walmart Connect: CPC model | Platform-managed ads | TikTok Ads: $10/min CPM | Etsy Ads: CPC, seller-set budget | Facebook/Google Ads (external) |
[3P] = Third-party sourced data. All other data from official platform sources. Fees current as of September 2026.
Largest e-commerce marketplace with 200M+ Prime members. Best for sellers with volume and FBA-optimized inventory.
✅ Pros: Massive buyer base, FBA logistics, Prime badge, Buy Box algorithm
❌ Cons: $39.99/mo, intense competition, complex fee structure, inventory storage surcharges after 181 days
🔗 FBA Fee Calculator · Profit Calculator · Inventory Optimizer
Established auction and fixed-price marketplace. Great for unique, used, and collectible items.
✅ Pros: No monthly fee on Basic plan, auction format for rare items, global reach
❌ Cons: Lower average order value, Promoted Listings fee can reach 20%, less brand control
Fast-growing marketplace with 120M+ monthly visitors. No monthly fees — attractive for multi-channel sellers.
✅ Pros: No monthly fee, growing traffic, WFS fulfillment, less competition than Amazon
❌ Cons: Strict seller performance metrics, slower approval process, smaller buyer base
PDD Holdings' cross-border marketplace with ultra-low prices. Seller model differs — Temu often manages pricing and logistics.
✅ Pros: No listing/monthly fees, massive traffic, Temu handles fulfillment
❌ Cons: Commission up to 30%, limited brand control, Temu sets retail prices, thin margins
Social commerce platform leveraging short-form video. Rapidly growing, especially in beauty, fashion, and impulse-buy categories.
✅ Pros: Low commission (2%–8%), viral potential, integrated with content creation
❌ Cons: Requires content creation skills, algorithm-dependent traffic, newer platform with evolving policies
Handmade, vintage, and craft supply marketplace. Niche but loyal buyer base with high average order values.
✅ Pros: Niche audience, strong brand community, $0.20/listing is affordable
❌ Cons: 6.5% transaction fee + payment processing, limited to craft/vintage categories
Not a marketplace — an e-commerce platform. You build your own store and drive your own traffic.
✅ Pros: Full brand control, 0% commission (own traffic), scalable, extensive app ecosystem
❌ Cons: Monthly fee ($39–$399), must drive own traffic, payment processing fees apply
Data sources verified · ylishi.tools