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Amazon · eBay · Walmart · Temu · TikTok Shop · Etsy · Shopify — by ylishi.tools
| Fee Category | Amazon | eBay | Walmart | Temu [3P] | TikTok Shop [3P] | Etsy | Shopify |
|---|---|---|---|---|---|---|---|
| Monthly Fee | $39.99 (Professional) | $0–$21.95 | $0 (no monthly fee) | $0 | $0 | $0 (+ $0.20/listing) | $39–$399/mo |
| Commission / Referral Fee | 8%–45% (category-dependent, most categories 15%; verified against the official 2026 US rate card 2026-09-24) | 2.5%–15.3% (most categories 13.6% + $0.30/$0.40 per order) | 6%–20% | 8%–15% (semi-managed) / 2%–5% (fully managed) | 6% most categories / 5% jewelry | 6.5% transaction fee (+ 3% + $0.25 payment processing) | 0%–2% (Shopify Payments) |
| Fulfillment / Shipping | FBA: $3.45–$8.33+ (standard; 6.97 + 0.08 × 17 lb overage at the top of Large Standard) | Seller-managed or Managed Delivery | WFS: $3.45–$6.50+ | Temu handles logistics | TikTok handles logistics | Seller-managed | Seller-managed (Shopify Fulfillment available) |
| Payment Processing | Included in referral fee | Included in final value fee | Included in referral fee | N/A (Temu pays seller) | Included in referral fee | $0.25 + 3% + $0.25 | 2.4%–2.9% + $0.30 |
| Return / Refund Fee | $0–$5/item (category-specific) | Return shipping: seller pays | Return shipping: seller pays | No return (low-price model) | Varies by policy | No refund on listing fee | Refund fee via Shopify Payments |
| Advertising Cost | PPC: $0.20–$3.00+/click | Promoted Listings: 2%–20% of sale | Walmart Connect: CPC model | Platform-managed ads | TikTok Ads: minimum $10 CPM | Etsy Ads: CPC, seller-set budget | Facebook/Google Ads (external) |
[3P] = Third-party sourced data. All other data from official platform sources. Fees current as of September 2026.
Largest e-commerce marketplace with 200M+ Prime members. Best for sellers with volume and FBA-optimized inventory.
✅ Pros: Massive buyer base, FBA logistics, Prime badge, Buy Box algorithm
❌ Cons: $39.99/mo, intense competition, complex fee structure, inventory storage surcharges after 181 days
🔗 FBA Fee Calculator · Profit Calculator · Inventory Optimizer
Established auction and fixed-price marketplace. Great for unique, used, and collectible items.
✅ Pros: No monthly fee on Basic plan, auction format for rare items, global reach
❌ Cons: Lower average order value, Promoted Listings fee can reach 20%, less brand control
Fast-growing marketplace with 120M+ monthly visitors. No monthly fees — attractive for multi-channel sellers.
✅ Pros: No monthly fee, growing traffic, WFS fulfillment, less competition than Amazon
❌ Cons: Strict seller performance metrics, slower approval process, smaller buyer base
PDD Holdings' cross-border marketplace with ultra-low prices. Seller model differs — Temu often manages pricing and logistics.
✅ Pros: No listing/monthly fees, massive traffic, Temu handles fulfillment
❌ Cons: Commission up to 30%, limited brand control, Temu sets retail prices, thin margins
Social commerce platform leveraging short-form video. Rapidly growing, especially in beauty, fashion, and impulse-buy categories.
✅ Pros: Low commission (6% most categories, 5% jewelry), viral potential, integrated with content creation
❌ Cons: Requires content creation skills, algorithm-dependent traffic, newer platform with evolving policies
Handmade, vintage, and craft supply marketplace. Niche but loyal buyer base with high average order values.
✅ Pros: Niche audience, strong brand community, $0.20/listing is affordable
❌ Cons: 6.5% transaction fee + payment processing, limited to craft/vintage categories
Not a marketplace — an e-commerce platform. You build your own store and drive your own traffic.
✅ Pros: Full brand control, 0% commission (own traffic), scalable, extensive app ecosystem
❌ Cons: Monthly fee ($39–$399), must drive own traffic, payment processing fees apply
This report is built on ylishi.tools Open FBA Fee Data, licensed CC BY 4.0. You may reuse, remix and republish it with attribution.
ylishi.tools. (2026). Cross-Platform Fee Comparison 2026 [Report]. CC BY 4.0. https://ylishi.tools/reports/cross-platform-fee-comparison-2026.html Underlying data: ylishi.tools, Amazon US FBA fee rates 2026, https://ylishi.tools/rates/fba-us-2026.json, CC BY 4.0
@misc{ylishitools2026crossplatform,
author = {ylishi.tools},
title = {Cross-Platform Fee Comparison 2026},
year = {2026},
url = {https://ylishi.tools/reports/cross-platform-fee-comparison-2026.html},
note = {CC BY 4.0; underlying data: https://ylishi.tools/rates/fba-us-2026.json}
}
Data sources verified · ylishi.tools