With the end of the $800 de minimis exemption (non-postal June 24 / postal July 24, 2026), TikTok Shop sellers face new customs obligations for all incoming shipments. This change affects direct-to-consumer shipping models, which are widely used on the platform.
As reported by Fortune, certain items may experience price hikes of up to 50% due to added tariff costs. Sellers who previously relied on low-value imports to keep prices competitive now need to adapt quickly to the new environment. The impact is especially significant for those using cross-border logistics without proper tariff planning.
Here are effective ways to prepare:
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