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Key fact: Listing quality is a scoring problem, not a writing problem. Titles, bullet points, description and images each carry their own rules, and a listing can be penalised on one field while the other three are perfect — which is why rewriting the whole page rarely fixes it. The free Listing Grader scores each field against Amazon's published best practice and returns the specific fixes.
Grade your title, bullets and description out of 100 before Amazon does.
Checks 12 metrics including title length, keyword density, image quality, Bullet Points completeness, description optimization, and A+ page.
Each item earns points for meeting standards, with a Total Score of 100 points. 80+ is excellent, 60-80 needs optimization, below 60 suggests rewriting.
Each deducted item comes with specific improvement suggestions and excellent case references that can be directly applied.
Can analyze keyword density and coverage in titles and Search Terms, providing supplementary suggestions.
❓ Amazon Listing Grader — Frequently Asked Questions → fees, limits, and worked examples
Every rate card behind this tool comes from our open dataset — 2026 Amazon FBA fee snapshots (CC BY 4.0). What changed between monthly snapshots is dated in the Amazon FBA fee change log. Machine-readable JSON, free to cite.